Next Stop: The World

“Today, it’s relatively easy to market and ship overseas,” says Richard Miller, managing partner at North Chatham, Mass.-based Market Response International, an international direct marketing consulting and research firm, and also executive director of the International Mailers’ Advisory Group.

Mailers’ ability to communicate quickly with customers, acknowledge receipt of orders and address problems “has become almost instantaneous,” Miller says. International address correction, while still not perfect, has grown a lot easier. “When it comes to shipping, you still have to wrap the package, put it on a plane, train or boat, and get it there.”