Next Stop: The World

“Delivery speed has gotten faster as time has gone on,” Miller says, “and the biggest mistake is that catalogers don’t know the options available. They don’t do their research and they end up paying more than they have to.”

While the regulations for specific destinations may differ, international shipping practices are pretty standard across the board. Miller notes that most carriers operate in all of the developed countries in the world. In fact, catalogers often can judge sales potential by watching where these vendors are setting up branch offices. “The shipping companies,” he says, “have gone in almost ahead of the market to set up the infrastructure.”