Shindigz Uses Personalization Platform to Improve Customer Experience

Shindigz also uses iGoDigital’s post-launch reviews. After Shindigz's site went live with recommendations, iGoDigital’s team tested, refined and innovated to ensure the retailer was able to maximize its return on investment. “Outside of general A/B testing scenarios, we weren’t sure what to do with testing suggestions," recalled Bansemer. "It’s nice to request A/B testing and not have to do anything from our end, but yet still benefit from the data and improvements.”