Shindigz Uses Personalization Platform to Improve Customer Experience

“With over 36,000 products, we spent a lot of time and energy manually merchandising products on all four of our sites, especially as new items became available,” said Keith Bansemer, director of internet marketing at Shindigz. “Combine this with manually providing product recommendations without data integration, and we knew we needed a platform that would not only enable us to streamline this process across multiple sites and channels, but would also improve the shopping experience by helping customers quickly discover the most relevant products.”