Shindigz Uses Personalization Platform to Improve Customer Experience

With a vast array of products, product pages, categories and themes, personalized party products retailer Shindigz was faced with the daunting task of manually merchandising products and providing product recommendations across its four websites, including brands Stumps Party, American Prom and SpiritLine. Shindigz sought a product recommendation platform that integrated data, wisdom of the crowd and click behavior to streamline and automate recommendations across multiple shopping channels.