Shaped Up, Shipped Out
How J&L Industrial Supply Became Irresistible Sale Bait.
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Paul Miller
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About J&L Industrial Supply
Headquarters: Southfield, Mich.
Merchandise: Metal-cutting tools
Customer demographic: Small- and medium-size durable goods manufacturers who cut or finish metal
Sales per channel: Direct/telesales: 65 percent; online: 35 percent
12-month housefile: 74,000
Total housefile: about 300,000
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Paul Miller
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