Shaped Up, Shipped Out

The site has been well received by customers. In the fourth quarter of fiscal '03, 4.5 percent of orders were placed online. Last year, 30 percent were placed online; this year, 35 percent. In addition to offering full views of all its products, J&L also offers a virtual catalog on the site with flash functionality. "You can set cookies to return to pages," Tucker points out. "It works seamlessly back and forth with search."