Shaped Up, Shipped Out
How J&L Industrial Supply Became Irresistible Sale Bait.
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Paul Miller
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Broadened Product Line
The company has developed its product line to emphasize the technical applications of the tools sold. Combined with its heavy emphasis on technical support, J&L's customers prefer the value they get out of their purchases. Naturally, J&L's primary emphasis is to offer Kennametal-branded products, and the cataloger's relationship with Kennametal will remain intact under MSC's ownership. (MSC, too, is a major Kennametal distributor.)
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Paul Miller
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