By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
6. Take advantage of microsites. If you’re launching a new product, consider using a microsite, Manning advised. These sites allow you to target a specific audience, measure your ROI and can help customers connect with you and your products. These sites allow you the opportunity to cluster product categories, Hotchkiss added. If you know a consumer is coming to the site for a particular item, you can make a suggestive sell, which Hotchkiss described as placing products together such that, although they may not be related technically, they’re related in the eyes of the user.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2013/10/5-tools-for-mobile-marketing.jpg&w=51&h=51&c=true)
Related Content
Comments