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5. Check new addresses from third-party sources. On occasion, a similarity in names can link two customers who are not the same person. This can happen when family members are living in the same city and one person moves while the other stays. Compare the move date supplied by an outside source to the customer’s most recent activity date. If the company has had contact with the customer since the date of the purported move, don’t apply the address change.
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Sharon Neuenfeldt
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