Seven Tips to Stem Losses from Unaccounted Movers

Here are seven ways to keep up with new movers.

1. Match customer files against the National Change of Address (NCOA) database. The full NCOA database contains approximately 160 million customer-reported change of address records from the last 48 months. A limited version containing 60 million records for the past 18 months also is available. Using the USPS licensed NCOALink process, most mailers can expect an annualized match of 10 to 12 percent. NCOALink security dictates a strict matching process, so movers can be harder to find if the list isn’t very clean.