7 Solutions to Stop Losing Online Sales

You're in luck, this is an easy fix. Install an analytics package and start monitoring these aspects of your business. Measure the effectiveness of your site design and advertising by tracking how changes to your site affect traffic. Use A/B and multivariant testing when you make changes to determine what's working and what's not. Test colors, words, button placement … you never know what can make a big difference. Just remember, it's not the data, but what you do with the data that matters, so don't stop at getting an analytics tool, use it.