7 Solutions to Stop Losing Online Sales

2. Bounce back. As web analytics author Avinash Kaushik says when consumers visit sites with high bounce rates, "They came, they puked, they left."

The average bounce rate for an e-commerce site is around 50 percent. If your site's rate is higher, all the time and money you spent to bring shoppers in via search engines was for naught. Your website must have a beautiful, functional design and be full of useful, targeted content. Is your site functional in all browsers? Does it load fast or does it make visitors wait for a "cool" splash page that nobody but your web designer cares about? Think about how consumers arrive on your site and make sure that if they clicked through to see a specific product they land there and not on your homepage. Stop frustrating consumers and get your bounce rate under control.