7 Solutions to Stop Losing Online Sales

6. Stay top of mind. Remember those folks who left your site without buying? Don't let them forget you. If your business is dependent upon return customers (and whose isn't), then staying top of mind is crucial to clinching the deal.

This is where a retargeting strategy can have a great impact. Cookie the users on your site and then use banner ads on display networks to remind these visitors of your products. Too many online merchants fail to think beyond the click with retargeting campaigns. Keeping your website in front of visitors’ eyes is valuable because it constantly reminds them of your products, giving your brand a fighting chance to be first choice when it comes time to buy. Retargeting success is also a function of list size and duration, so patience is required as visitors increase and impressions grow. Too often merchants lose patience with advertising that doesn't show results immediately; with retargeting, perseverance is what pays off in the end.