Business-to-Government E-commerce Basics

3) Indexing allows visitors to find what they want quickly, without wasting time. As you add information and features to the site, they need to be included in the search index.

Make sure the search tool you provide is easy to use and gives reliable results. Test the search engine using inexperienced people. Remember that visitors to your Web site may try to search using “non-standard” terminology (e.g., a description rather than a part number), and your search engine must be able to handle the inquiry anyway.