Business-to-Government E-commerce Basics

6) Create quick loading pages.
7) Make the purchasing process easy to follow and easy to complete.

Many of these items will improve your success rate with all your customers, not just government purchasers, so it pays to implement them.

Here’s why they are important:

1) Developing an intelligent privacy policy and clearly posting it is critical to any successful Web site. In the public sector, online buyers are often instructed to visit only those sites that have a clearly posted privacy policy. So if you don’t have one, the visitor won’t get far enough into your site to consider purchasing.