Business-to-Government E-commerce Basics
Seven Keys to Selling Successfully to the U.S. Government
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Mark Amtower
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That was it!
During the past several years, things have gotten noticeably more complex. In that time, I have been monitoring vendor Web sites and government list servers and consulted with some notables in the industry.
As a result, I have evolved a list of Web “basics” for B-to-G (business-to-government) sites. These are seven things your site must have in order to attract government buyers. I will list them (not necessarily in order of importance), then discuss each.
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