Business-to-Government E-commerce Basics
Seven Keys to Selling Successfully to the U.S. Government
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Mark Amtower
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4) Acknowledge various federal holidays. Date your main page and then recognize all holidays. Last year we saw two military sites that did not recognize Memorial Day—a real oversight.
5) Carry links to other informative sites. Link to all pertinent, non-competitive sites, such as trade associations and controlled circulation publications. You can link directly to articles in publications that mention you favorably. Make certain the links stay active.
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Mark Amtower
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