Business-to-Government E-commerce Basics
Seven Keys to Selling Successfully to the U.S. Government
2) Carry news about your niche. News items could include recent information about your market, new products, information from trade associations, and mergers and acquisitions within the industry. This turns you into a “vortal” (vertical portal) for your business niche.
3) Create an e-mail newsletter. Send a bi-weekly newsletter with highlights of your industry’s news (see above), as well as product specials and other press release material. You can include information on your staff, but don’t go too far in this regard. This is an excellent way to stay in touch with buyers and others who register on your site to receive this free publication.
- Companies:
- Amtower & Company
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