Business-to-Government E-commerce Basics
Seven Keys to Selling Successfully to the U.S. Government
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Mark Amtower
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7) Your purchasing process has to be seamless. Suffice it to say that the process has to be easy, like Amazon.com’s. If a visitor gets confused, that could cost you sales. I have been at business-to-business Web sites where I couldn’t find the products promoted in the company e-mail newsletter or marketing e-mail.
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