Business-to-Government E-commerce Basics

Second, and perhaps more important, it positions your company as a trusted partner. This is “viral” marketing—providing information to a targeted community that will share it with other members of the community.

6) It is critical that your page load quickly to get people to visit the first time. A large percentage of people will not wait more than several seconds for a page to load. Although many federal employees have faster access, some still rely on slower (56K) connections, and consequently have longer waits. Test every page of your Web site using a dial-up connection. You may be shocked at how long it takes for some of your graphics-laden pages to load.