Seven Fresh Ways to Score With E-mail Marketing

3. Cost-efficient list growth. Track names that bounce from your lists rather than opt-out. When you find the names of the people that have bounced, take measures to salvage those names instead of losing them completely. Instruct your e-mail service provider what a bounce-back is vs. an opt-out. By determining a response as a bounce-back, it allows you the opportunity to offer the ability to change consumers’ e-mail preferences in addition to simply opting-out.