By
Joe Keenan
, Senior
and Catalog Success
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3. Cost-efficient list growth. Track names that bounce from your lists rather than opt-out. When you find the names of the people that have bounced, take measures to salvage those names instead of losing them completely. Instruct your e-mail service provider what a bounce-back is vs. an opt-out. By determining a response as a bounce-back, it allows you the opportunity to offer the ability to change consumers’ e-mail preferences in addition to simply opting-out.
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