Seven Fresh Ways to Score With E-mail Marketing

1. Add an “access your account” link to your subscription e-newsletter. This results in more visits to your site and more revenue per visit, Response Media says.

2. Convert offline customers to online. Invite customers who read your catalog, call your contact center or while at your store cash registers to sign up for your e-mail list. This will help to leverage the high cost of customer acquisition by expanding the number of channels customers can do business with you.