Setting the Best Postage Rates for Catalogs and Direct Mail
Let’s not kill the goose that laid the golden egg
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Jim Coogan
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What was right and wrong with the Post Office’s “Summer Sales”? Well, thanks to the lobbying efforts of the American Catalog Mailers Association, the Post Office actually crafted a response to the catalog industry. The first step to communication is listening. The good news is that the Post Office listened.
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- Companies:
- United States Postal Service
- People:
- Jim Coogan
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