Setting the Best Postage Rates for Catalogs and Direct Mail
Let’s not kill the goose that laid the golden egg
What was right and wrong with the Post Office’s “Summer Sales”? Well, thanks to the lobbying efforts of the American Catalog Mailers Association, the Post Office actually crafted a response to the catalog industry. The first step to communication is listening. The good news is that the Post Office listened.
- Companies:
- United States Postal Service
- People:
- Jim Coogan
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