Setting the Best Postage Rates for Catalogs and Direct Mail

How will the co-mail industry evolve? Co-mail really didn’t exist a decade ago. At first, mailers sought to find individual partners who had common sizes and mail schedules. Today, both printers and third-party consolidators offer regular co-mail pools.

The next step for co-mail is a bit of an unknown. Opportunities exist to grow co-mail by combining periodicals and catalogs in common pools, increasing the savings available to larger mailers. But if it makes economic sense to find more ways to bundle mail and achieve carrier-route discounts, printers and mailers will find ways to capture those savings.