Setting the Best Postage Rates for Catalogs and Direct Mail

Second, the Post Office needs to examine ways to increase the proportion of carrier route mail because that's the easiest and most profitable mail for it to handle. Offering sortation discounts for carrier route mail has revolutionized the relationship between mailers, printers and the Post Office, and created an entire industry around the use of co-mail — allowing mailers to combine their mail with other mailers to achieve savings from maximizing carrier route and other sortation discounts. The Post Office should look to set rates that continue to push mailers to use co-mail and incentivize carrier route discounts.