Setting the Best Postage Rates for Catalogs and Direct Mail

What should the Post Office do to maximize its own profitability in handling all kinds of bulk mail?

First, the USPS needs to study the cause-and-effect relationship between increasing postage, decreasing volume and profitability. If it's done any studies on previous postage increases, this information needs to be made available to direct marketers so that the industry can respond with some insight to this latest postage increase.