Setting the Best Postage Rates for Catalogs and Direct Mail
Let’s not kill the goose that laid the golden egg
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Jim Coogan
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But I’d bet that a close examination of before and after the 2007 price increase would reveal that the Post Office was more profitable before. The reason? It had so much more volume. Imagine the stimulus it would be if the Post Office went back to the “good old days” when postage was 30 percent lower and direct marketers could mail bigger circulations profitably?
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Jim Coogan
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