Setting the Best Postage Rates for Catalogs and Direct Mail

P.S. (because all good direct mail letters have a postscript): The Post Office needs to share its studies of the relationship between bulk mail costs and volume and Post Office profitability. Direct marketers know that as result of the last big postage increase in 2007, volume tanked because mailers simply read their break-even numbers and mailed less. What they don’t know is what happened to USPS profitability based on that diminished volume.