Setting the Best Postage Rates for Catalogs and Direct Mail

The “Summer Sale” wasn’t perfect — it only included catalogs that increased their prospecting circulation; it only applied to the summer rather than a global reduction in postage; among other things. But at least the Post Office showed a willingness to listen and work with direct marketers to create programs to help increase their mail volumes. Now it's up to the Post Office to listen again and come up with permanent solutions that serve to increase overall profitable mail volume.