Service, Anyone?

This was an enlightening experience for the executives in my seminar. At that time they didn't have, and still don't have, the corporate culture to rival my cataloger. By acting on some of these simple ideas you may, in time, watch your customer retention rates increase.

Mark Amtower is a partner at Amtower & Co., a government marketing consulting firm. He can be reached at amtower@erols.com.