Service, Anyone?

Why is customer satisfaction so important even when you're selling to government officials? Because it's about customer satisfaction—regardless of the market. While I was at the earlier-mentioned conference, I participated in Michael Brown's telemarketing panel in which we offered attendees 50 marketing tips. My first idea: Hire nice people. You can teach nice people to sell; you can't teach rude sellers to be nice. All around the room heads were nodding in agreement.