For example, you may spend an inordinate amount of time and resources setting up next-day shipping options and promoting the heck out of that service, when in reality, 95 percent of your customers don't mind if a package arrives in five days. They'd rather pay rock-bottom S&H charges and wait for delivery.
Serenity now! Nine tips to help improve your Outbound Parcel Shipping
For example, you may spend an inordinate amount of time and resources setting up next-day shipping options and promoting the heck out of that service, when in reality, 95 percent of your customers don't mind if a package arrives in five days. They'd rather pay rock-bottom S&H charges and wait for delivery.