Serenity Now!

By Reported Donna Loyle

Catalog Success asked Jeff Kline, a veteran of catalog fulfillment, to share his advice on how you can increase the efficiency and reduce the cost of your outbound parcel shipping services — while at the same time maintaining or even improving your customer service objectives. Kline is president of Kline Management Consulting, a Collierville, Tenn.-based direct marketing and fulfillment consulting firm. His customer list includes catalogers such as Levenger, Cabela’s and Benchmark Brands.