SEO: Score and Tie Those Leads!

If list generation is one of the objectives of your search marketing campaign, think about scoring those leads and tying those scores back to the source. Not all leads are created equal. Some have better lifetime value. What questions can you ask at the beginning of the process to get more of the leads that you really want and less of the ones that you don’t?

—Kevin Lee, founder and executive chairman, search engine marketing firm Didit.com