SEO Measurement and Game Plan

13. searchers delivered per search term

Ignore or Avoid

The PageRank score reported by Google’s Toolbar Server. These are months out of sync with PageRanks used by their ranking algorithm. Also, be wary of testing right before, during or right after the holiday season if your business is seasonal. It’s hard to tease out from the results what impact was due to seasonality and what was due to test.