Case Study: SEO Campaign Boosts Lenovo's Brand Awareness, Revenues

In addition, Lenovo worked to fill content gaps for high opportunity, upper-funnel search queries. The retailer also leveraged performance insights from paid search and applied them to SEO, helping to improve its clickthrough rate dramatically. Lenovo's off-page SEO efforts focused on creating and distributing infographics, implementing rich snippets, and consulting on video, social and mobile SEO.