Case Study: SEO Campaign Boosts Lenovo's Brand Awareness, Revenues

Those relevant keywords often focused on pushing Lenovo into the PC-plus era, expanding beyond its traditional notebooks and desktops. In addition to focusing on branded keywords and link equity, Lenovo is capitalizing on specific categories such as tablets and smartphones.

"We went after keywords like 'ultrabooks' and 'convertibles,' things that were starting to pave the way in an era where it was getting beyond the standard laptop/desktop scenario," says Rick Medeiros, executive director, global web, at Lenovo.