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Joe Keenan
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A 'Targeted' International Program
Lenovo is a global brand, operating in more than 160 countries. In-house research indicated that Lenovo's top competitors, Dell and HP, were losing market share in some emerging markets — China, India and Brazil, to name just a few — opening the door for Lenovo to cash in. To capitalize, Covario provided Lenovo with relevant keywords within those countries that it could rank highly on.
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