SEO Campaign Boosts Lenovo's Brand Awareness, Revenues

By Joe Keenan

A 'Targeted' International Program
Lenovo is a global brand, operating in more than 160 countries. In-house research indicated that Lenovo's top competitors, Dell and HP, were losing market share in some emerging markets — China, India and Brazil, to name just a few — opening the door for Lenovo to cash in. To capitalize, Covario provided Lenovo with relevant keywords within those countries that it could rank highly on.

« Previous 1 2 3 4 5 6 7 8 9 10 11 All Next »

0 Comments

View Comments

Companies:
Hewlett-Packard

People:
Donna Bedford

Places:
Brazil
China
Germany
India
Japan
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Case Study: SEO Campaign Boosts Lenovo's Brand Awareness, Revenues