Case Study: SEO Campaign Boosts Lenovo's Brand Awareness, Revenues

"Before we had a semi-strategy with limited resources and skills internally," says Donna Bedford, Lenovo's global SEO manager, in regard to the brand's previous SEO efforts. "Now we have a strategy, we know what's worked this year, we've seen how well some of our emerging countries have picked up. That's a big focus for us because we know we can get ahead of the curve in those particular countries."