Case Study: SEO Campaign Boosts Lenovo's Brand Awareness, Revenues

Lenovo is planning to expand its SEO strategy out to more countries going forward, as well as look into local SEO. "Right now we do a lot of national and nonbranded terms," says Bedford. "We want to see if we can do some local stuff, maybe across different partnerships. It's going to be very much like how you do geo-targeting with paid search."