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Joe Keenan
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PROBLEM: Despite being a global leader in the sale of PCs, Lenovo, a personal technology retailer, didn't have strong brand awareness, in large part because it wasn't ranking highly in organic search.
SOLUTION: Launched a global search engine optimization campaign with the help of a search marketing agency.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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