Sender Authentication: What Is It, and How Can It Help You?

Senders who have outsourced their messaging are generally in the best position regarding sender authentication, since the best providers already have or stand ready to implement these procotols when it becomes reasonable to do so.

In either case, senders should conduct comprehensive audits of their e-mail programs to ensure all possible transmissions are included in their authentication efforts. In addition to their marketing efforts, it will be important to implement these technologies in their corporate e-mail systems, transactional messaging and customer service systems.