Sender Authentication: What Is It, and How Can It Help You?

In the era introduced by the Can Spam Act, how can you make sure your e-mails aren’t immediately being filtered into a junk folder? Sender authentication recently has emerged as both an opportunity for direct marketers to identify themselves and a tool to identify illegal spammers.

Stephen Guerra, e-mail communications strategist for Atlanta-based Silverpop, a provider of permission-based e-mail marketing solutions, answers common questions about sender authentication and how it works.