New York State of Mind

* “This is very aggressive, nexus-expanding legislation,” Isaacson said, referring to the law which requires out-of-state online retailers to collect sales (or use) tax from New York residents, and which he believes was passed in large measure to “grab the attention of direct marketers.” Cerasale warned that the reach of this bill may soon “extend far beyond the state of New York.” That’s why it’s so important for direct marketers to get involved now, he said.