Selling Your Catalog: Prepare for the End Game

That is a strategic plan to achieving an end game.

Too often, catalog management teams focus on multiple projects and objectives for improving the growth and performance of a catalog, only to discover that the owner has an entirely different end-game objective. The managers are investing for growth, and the owner is preparing to harvest wealth; the difficulties with execution are self-evident. The owner is unable to articulate the end game or is reluctant to let any of the managers know that a “harvest event” is imminent.