Selling Your Catalog: Prepare for the End Game

The achievement of a successful end game is easily described; however, the preparation and execution of the steps leading to the successful strategic achievement of the end game are exceedingly difficult and subject to significant internal and external influences.

The Objective

After years of advising owners and CEOs about their end-game objectives, it’s clear to me that few owners actually have defined the end game for themselves. When the question, “What is your end game?” is asked and the answer is, “Sell the business,” little thought has gone into the objective. The owner is expressing a hope, not a plan.