Selling Your Catalog: Prepare for the End Game

6. Base the end game in reality, not delusion.

7. Think in depth about the end game and measure your progress in terms of EBITDA at least quarterly.

With these seven common-sense guiding principles and a consistent focus on the value of end-game preparation and planning, the catalog owner should create substantial additional value and wealth at the time of harvest. If the improvement to the multiple of earnings outcome is five times, every $1 of additional earnings is $5 of additional wealth in the owner’s pocket. That could be the easiest money you ever made.