Selling Your Catalog: Prepare for the End Game

When one thinks of the term “end game,” the two words “end” and “game” should be considered. First, it’s the end of a process, often the sale of a business or the harvest of wealth after a long period of creating and increasing value.

Second, it’s a game, that is, a strategic contest producing either a winner or a loser. By definition, then, the end game in a catalog business is a strategic process whereby value is harvested and maximum wealth is won as a result of precise strategic planning.