Selling Your Catalog: Prepare for the End Game

One is not better than another; all are legitimate end-game considerations provided they’re the true desire of the owner.

The danger comes when a financial end game is disguised as an emotional end game, or an intellectual strategy is mistaken for an emotional one. The point: The end game must be the end game if the outcome is to be acceptable and satisfying. I know a number of unfortunate owners who really want the money but who emotionally have to give the business to the not-so-talented son. That’s a failure of end-game planning and definition.